Uncool deluxe

They will probably kick me out for this but then: The heck with it! I am talking about asmallworld, an invitation only online community for the famously richy-rich beautiful or whatever. They have quite strict rules how you can approach other members and there's a NDA on other members or something like that. I stumbled upon a membership a couple of years ago but never quite got the point of this network.
But today I think I finally had my Eureka moment after reading two posts in the forum. One was by someone asking for hotel recommendations, another one was about the hottest spots in each city. The first got responses like: "Hyatt." "Oh no, the four seasons." "Try the Ritz.". I mean - hello? That's like asking for a good burger in New York and being told to go to Burger King. Plus the chi-chi nuveau riche aspect for which I can't think of an equivalent.
The second post got for Berlin "Felix", "Cookie", for Munich "Baby", "P1", for Milan "Gold", "Just Cavalli" and for Hamburg "Golden Cut" and "East" to stick to the cities where I have lived.
That was when I understood! You have to deconstruct it then you can use it as a real guide! If you want to know where the people go that are called "bridge and tunnel people" in New York, from the "Hinterland" in Milan, "from L.A." in Munich (L.A. stands for Landshut) and "Brandenburger" in Berlin, if you want to know where they go so you shouldn't be there in any city in the world, just check the ratings on aSW and voilà! you are safe!
Actually I like this idea so much that I will probably start publishing "Bridge and tunnel Guides" for a couple of cities here :)